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Legal But Not Equal: The Fight for Cannabis Social Equity

Despite cannabis legalization sweeping the nation, the fight for true equity in the industry is far from over. Social equity programs were designed to repair the harms of prohibition, yet many fall short in execution, leaving Black and Brown communities behind.

In this powerful Black History Month Spotlight episode, we bring together a panel of trailblazers—including social equity operators, attorneys, and scientists—who are actively working to change the system from within. They share real stories, legal insights, and solutions to ensure that cannabis reform is more than just a policy shift—it’s a path to justice.

💬 What You’ll Learn:
✔️ The ongoing challenges of social equity in cannabis
✔️ The real impact of legalization on communities of color
✔️ Why corporations must step up where legislation falls short
✔️ Actionable steps to support a more equitable industry

📢 Don’t just watch—be part of the change. Tune in, share, and let’s push the conversation forward.

Guests

  • Yvette McDowell, Founder, Yvette McDowell Consulting. Yvette is a seasoned attorney, consultant, and a fierce advocate for social equity in cannabis. She has a background in law enforcement and public service and now works to ensure fair access and justice for those harmed most by the war on drugs.
  • Whitney Beatty, the visionary behind Josephine & Billie's, one of the first Black woman-owned dispensaries in Los Angeles, was inspired by the historic “teapads” where Black communities once gathered to consume cannabis safely and build culture.
  • Bryant Mitchell, the founder of Blaqstar Farms, Bryant is dedicated to producing high-quality, sustainable cannabis while fostering diversity and inclusion in the industry. His brand stands out for its premium products and commitment to empowering communities of color through equitable business practices and advocacy.
  • Rico Lamitte, formerly known as Rico Tarver, is a dynamic entrepreneur, media personality, and advocate for cannabis reform. As a storyteller and founder of Canivison, he uses his platform to educate, challenge stigma, and push for policies that create a more inclusive industry.
  • Andrea Drummer, the visionary behind Elevation VIP has revolutionized the intersection of fine dining and cannabis. As a pioneering cannabis chef, she has crafted infused gourmet experiences that elevate the plant’s culinary potential, breaking barriers in both the food and cannabis industries.
  • Dr. Brandie Makeba Cross, a pioneering cannabinoid scientist and founder of The Pot Lab, will expose the racist origins of marijuana prohibition and explain why social equity isn’t just about business—it’s about justice.

Sources

🌱 🌿 Leaders, Advocates & Changemakers

🔍  Social Impact & Community Equity

 

Resources

📣 Equity in Action: Organizations, Voices and Tools

  • Yvette McDowell Consulting
    Cannabis policy advisor and public health consultant working at the intersection of equity, public safety, and community well-being.🌟
  • SUPERNOVA WOMEN
    Empowering people of color—especially women—to become self-sufficient shareholders in the cannabis economy through education, advocacy, and business development.
  • The Hood Incubator
    A nonprofit organization focused on building a more equitable and just cannabis industry by investing in Black and Brown entrepreneurs.
  • NCIA Social Equity Scholarship Program Supporting social equity applicants and small business owners from marginalized communities through education, resources, and cannabis industry access.
  • The Marijuana Policy Project
    An advocacy initiative addressing racial disparities in cannabis policy and promoting social equity across legalization efforts.
  • Marijuana Law Reform – ACLU ⚖️
    Learn more about the ACLU's advocacy for marijuana policy reform as a cornerstone of racial and criminal justice.
  • 🎓 UCLA CannaClub
    A student-led organization dedicated to advancing cannabis education, research, and dialogue within the UCLA community.
  • 💚🐝 Green Bee Life Learning Center
    Explore beginner-friendly guides, articles, and resources to support conscious cannabis consumption and advocacy.
  • Josephine & Billie's Official Website
    Discover the first dispensary created by and for women of color, celebrating a unique and inclusive cannabis retail experience.

📗 Recommended Reading

🌞 California Specific

 

Extras

Watch and explore deeper conversations and reports related to racial justice and cannabis equity:

*FDA Disclaimer: The content in this video is meant for educational purposes only.  The FDA has not evaluated the statements in this video and is not intended to diagnose, treat, or cure any disease.

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