Decoding Cannabis Advertising Laws: For Consumers & Brands with NCIA Expert Panel

On this Just Say KNOW episode, we bring you an essential discussion repurposed from the National Cannabis Industry Association (NCIA) Marketing and Advertising Committee expert panel webinar, now tailored for both consumers and businesses. This episode dives into the high stakes of cannabis advertising and marketing regulations, highlighting the real-world consequences for both brands and consumers.

For brands, unclear regulations create a delicate balancing act between the need for visibility and the risk of losing advertising privileges. For consumers, misleading or incomplete information can impact trust and decision-making. Join this expert panel as they unpack the complexities of cannabis marketing, offering insights into navigating these challenges responsibly while protecting your business and empowering consumers with accurate, transparent information.

Featured Panel:

-Maria Calabrese, J.D. – CEO of Green Bee Life, championing transparency and innovation in cannabis content and education.
-Helen Mac Murray – Partner at Mac Murray & Shuster, LLP, with deep expertise in regulatory compliance and consumer protection.
-Chad Blackham – Compliance Attorney specializing in marketing and advertising law at Mac Murray & Shuster, LLP.
-Chad Blackham – Emilie Ramach – VP of Business Development at BeneLeaves, offering valuable operational insights for cannabis marketers.

What You’ll Learn:

-Tips to avoid deceptive advertising and ensure truth in marketing.
-How to support health claims with scientific credibility.
-Navigating the ever-changing rules of social media advertising.
-Creating compliant and impactful environmental claims.
-Trademark, packaging, and branding guidelines to protect your business.
-Staying within the law for texting and calling under TCPA and DNC regulations.

Whether you’re a seasoned professional or new to the industry, this webinar delivers actionable insights to help you market effectively, protect your brand, and stay ahead of shifting regulations.