Dr. Joan Irvine is a nationally-renowned author, speaker, cannabis advocate, and educator for aging adults. She’s also a consultant, advising select brands on ways to tap into to the over-55 market. Dr. Joan began her career at L'Oreal before becoming a personal coach, therapist, and doctor of clinical hypnotherapy. Her specialty is to empower people to have healthier lives — including more enjoyable sex — as they get older. Hypnosis, behavior modification, neurolinguistic programming (NLP), and, yes, even cannabis are among her go-to tools.
GBL Founder, Maria Calabrese, thrives off giving a voice to the cannabis industry's most innovative brands and community, while helping them get the exposure they deserve to unleash the full potential of cannabis as a wellness solution. Her education and experience include marketing, law, cross-cultural communications, TV/film management and production, branding, advocacy and mentorship. During this massive shift from traditional television to new media, her focus has remained on the empowerment of the cannabis consumer, educators and brands across all mediums. She believes content should say something meaningful, not just make noise to compete for eyeballs.